Nike x Jacquemus Announce Size-Inclusive Line That Fuses Sports Into Daily Life
By Alexa Heah, 17 May 2022
This summer, cult-favorite brand Jacquemus is collaborating with sportswear giant Nike on a female-focused summer collection that “invites sport style into everyday life.”
The collection, which is part of Nike’s 50 for her anniversary celebrations, aims to highlight a belief that sport isn’t just about performance, but can be an outlet for the “expansion of style and self.”
While not much is known about the upcoming launch, Simon Porte Jacquemus, creator of the eponymous label, hinted that he wanted to create a capsule that “reinterprets athletic women’s sportswear in a minimal way.”
“I have always been inspired by vintage ACG pieces and Nike campaigns from the ‘90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe,” Jacquemus continued.
“It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” he added.
According to Nike, the forthcoming apparel and footwear collection will launch later this summer, and will showcase a “50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone.”
As Jarret Reynolds, Nike’s Vice President of Catalyst Apparel Design, puts it: “Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation.”
More related news