Febreze Launches ‘Carstrology’ Range To Permeate Rides With What Your Sign Needs
Image via Febreze / Business Wire
Does driving under a sky full of stars get you in your element? Febreze is hoping to elevate this experience with a new ‘CARstrology Collection’ that pairs your ride with a scent that speaks to your zodiac personality.
Whether you’re one with the earth or have your head up in the clouds, the selection aims to recognize those traits. The brand worked with celebrity astrologer Aliza Kelly to develop 12 car fragrances aligned with each sign, drawing from materials like leather, the ocean, linen, and lava to imbue cars with the preferences and needs of star signs.
The scent for Aries, for instance, is ‘Ember’, which celebrates the bold and vibrant fire sign with “an invigorating blend of mandarin and amber melds with the surprising scent of lava.” Mystical Scorpio might resonate with ‘Midnight Storm’, a moody and sultry fragrance. Meanwhile, Capricorn could reconnect with their earthly side and get in the zone with ‘Evening Wood’, and Aquarius could run wild and free with the “totally unique” car scent of ‘Platinum Ice’.
Image via Febreze / Business Wire
“Scent is a powerful portal that can manage your energy and shift your mood. Tapping into that in spaces like your car is an easy way to make life more pleasurable,” explains Kelly. “The Febreze CARstrology pairings specifically reflect the core essence of each astrological archetype and what that sign needs most when on the road. After all, the journey is the destination, so why not have a fabulous driving experience?”
Each CARstrology scent is sold for US$5.94 at select retailers. Febreze is also running a sweepstakes where it is giving away CARstrology keepsake boxes through the end of this month.
[via Apartment Therapy and Febreze, images via Febreze / Business Wire]
