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Samsung Ads Mock Apple’s iPhone 12 Pro Max Camera, Claiming It’s A ‘Downgrade’
By Alexa Heah, 26 May 2021
Image via Samsung
In Samsung’s new advertising campaign featuring the Galaxy S21 Ultra, it’s directly taking on the iPhone 12 Pro Max’s camera capabilities.
This isn’t the first time the Korean tech firm has taken on Apple, with previous advertisements trolling the iPhone X.
In the first advertisement, Samsung focuses on one of the smartphone’s key features – its 100x Space Zoom. Using a photograph of the moon, it goes head-to-head with the iPhone 12 Pro Max, which comes with only a 12x digital zoom. Of course, the Galaxy S21 Ultra gets a much closer shot.
The second spot illustrates how much more detail Samsung’s 108MP main sensor seemingly captures, compared to its rival’s 12MP lens. Zooming in on a delectable cheese sandwich, the Samsung image shows up much more crisp than Apple’s, allowing the user to zoom in on lots more detail within the image.
Lastly, the third video compares the Galaxy’s ‘Single Take’ feature to the iPhone’s ‘Live Photo’. While ‘Single Take’ can capture 14 different compositions from video clips, ‘Live Photo’ only captures a three-second moving image. Again, Samsung purports that its photo capabilities blow Apple’s out of the water.
Its new campaign slogan packs a punch too, telling customers, “Your phone upgrade shouldn’t be a downgrade.”
While Samsung and Apple fans are pretty loyal to devices from their favorite brand, it’s fun to see rivals use advertising campaigns to poke fun at one another. Catch the new spots below.
[via TechSpot, cover image via Samsung]
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