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Mozilla Asks People Blowing Their Tops Over Logo Design To ‘Remain Calm’
By Mikelle Leow, 04 Mar 2021
Image via Mozilla
Logo make-unders often seem to tick off consumers. Not only are some people tired of the same old aesthetics, but they’re also worried that this maximalist obsession for minimalism will end up sucking away the essence of the brand.
So when internet users heard that Mozilla apparently stripped off the fox from the Firefox logo, they were livid. The backlash against Firefox spread like, one might say, wildfire, all across Twitter and Reddit. Social media users went on a witch hunt to find out who “killed” the beloved mascot.
THEY KILLED— Real Luigi ™ (@very_real_Luigi) February 20, 2021
THE FUCKING FOX pic.twitter.com/mr3Ys4zNWb
Firefox kinda sus from
Usually, brands would keep mum whenever customers complain about a redesign, but for understandable reasons, Mozilla couldn’t stay quiet any longer—because the news about the fox being put to sleep was simply untrue.
In a blog post, the company shared a number of viral memes that mourned over the supposed death of the mascot. It admitted that each one was “funnier” than the last but also inched “further from reality by degrees.”
The company urged for all to “remain calm,” as the logo in contention is just the emblem for Firefox’s parent brand, which oversees “the family of Firefox products.” The fox lives on in the branding for the internet browser.
“The logo causing all the stir is one we created a while ago with input from our users. Back in 2019, we updated the Firefox browser logo and added the parent brand logo as a new logo for our broader product portfolio that extends beyond the browser.”
Mozilla assured that the fox-free icon won’t be something people will see “on a dock, [their] phone’s home screen, or desktop.”
In a way, it was comforting to know that people were so protective over the fox. Mozilla concluded, “We’ve heard from lots of you recently that the Firefox logo — and specifically the fox — really does it for you. Well, fear not, because no matter what you think you heard on the internet, the fox isn’t leaving any time soon.”
Image via Mozilla
[via Creative Bloq, images via Mozilla]
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