Amazon Shaves Off Controversial ‘Hitler’ Detail From New App Icon
By Izza Sofia, 02 Mar 2021
Left image: Old logo Right image: New logo. Images via Amazon
Amazon previously made headlines after it revealed its redesigned app icon.
While the icon was meant to resemble Amazon’s delivery boxes box—including the blue tape and the signature smile—social media users claimed the face in the graphic bore a resemblance to notorious German dictator Adolf Hitler.
In response to the backlash, Amazon updated the imagery. Instead of featuring square-cut blue tape with ragged edges, the company made a small tweak showcasing the tape with a folded corner.
Amazon’s considerate edit shows that the company is indeed listening to its audience.
i know the new amazon app icon is supposed to represent their packages but every time i see it i just see Aang from Avatar smiling at me lololol pic.twitter.com/kIPwneHr2p— flipboitamidles (DAMN%) (@flipboitamidles) February 26, 2021
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u— alex hern (@alexhern) March 1, 2021
There you go , new AMAZON ICON ...... i kinda like it , way better and cleaner than the old one pic.twitter.com/XohzNubkax— 𝙿𝚁𝙾𝙲𝙴𝚂𝚂𝙸𝙽𝙶 (@harmful_potato) February 22, 2021
[via Creative Bloq, cover image via Amazon]
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