KitKat Concept Poster Inspired By The Lockdown Receives Praise From Brands
By Izza Sofia, 19 Feb 2021
Image via aperturesound / Shutterstock.com
A KitKat concept poster has left many social media users delighted due to its innovative design. Even KitKat’s socials have lauded the creative advertisement for tapping into everyday experiences in a global pandemic while fusing its beloved chocolate treat in it.
The advertisement draws on the popular tagline “Have a break, have a KitKat.” It was designed by brand strategist Sam Hennig for a One Minute Briefs challenge, and was not commissioned by KitKat.
The poster shows a calendar full of schedules for Zoom meetings, except for 3pm, where two pieces of the chocolate bar are displayed.
The subtle yet clever poster has garnered attention from many internet users, including KitKat and Zoom themselves.
“A reminder to you all to make time for yourself and schedule your break moments in your calendar,” KitKat tweeted, while Zoom said, “Guilty of eating KitKat between breaks too though.”
The illustration was part of a challenge by One Minute Briefs, which invites followers to flex their creative muscles and demonstrate how they would design for brands if they were given the chance to.
Guilty of eating KitKat between breaks too though.— Zoom (@zoom_us) February 15, 2021
Funniest thing I've seen about this ad today is amongst the tens of thousands of likes and comments...— One Minute Briefs (@OneMinuteBriefs) February 15, 2021
a select few have said...
"but it's outdoor so no one will see it or talk about it"
WHILST looking at it and talking about it 😂 pic.twitter.com/wwrpKqKsd7
Great ad ! So ... of the moment— Lynne (@LynneMWhite1) February 15, 2021
This is great advertising! Haha— Ludovic Dumas (@Ludovic_Dumas) February 16, 2021
[via Creative Bloq, cover image via aperturesound / Shutterstock.com]
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