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Beyoncé Teams Up With Peloton To Get You In Shape With Queen Bey-Themed Workouts
By Izza Sofia, 13 Nov 2020
Left image via DFree / Shutterstock.com, right image via Peloton
Beyoncé has teamed up with interactive fitness company Peloton for a multiyear deal.
The duo has worked together to create a series of themed workout experiences available to Peloton members across all categories, including cycling, running, bootcamp, yoga and meditation.
The programs are inspired by the singer’s 2019 Homecoming concert.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé announced in a statement. “I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
Beyoncé and Peloton also announced that they have plans to give free two-year digital memberships to students of 10 historically Black colleges and universities. The duo aim to build long-term recruiting partnerships with those schools to bring in new talent.
[via Fast Company, cover image via DFree / Shutterstock.com, Peloton]
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