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LEGO Shows The Magic Of Imagination That Its Bricks Awaken In Joyful Holiday Ad
By Izza Sofia, 03 Nov 2020
Image via LEGO
LEGO Group has released its new playful holiday campaign that celebrates the creative potentials of children and the magic experienced through playing with its blocks.
The campaign showcases families coming together and witnessing the joyful adventures that children create as they build with LEGO bricks. Every story, animal and vehicle in the ad is based on LEGO products, from princess knights who are able to calm dragons to astronauts.
Set to the tone of Louis Armstrong’s iconic song What a Wonderful World, the ad is part of the company’s Rebuild the World brand campaign. Playing with LEGO bricks has become more relevant today as most of the world is now confined indoors due to the pandemic.
LEGO aims to provide creative, indoor play opportunity that allows people to explore the bright side of life.
[via LEGO, cover image via LEGO]
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