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Greenpeace’s Viral ‘Rang-Tan’ Campaign Returns With Follow-Up Animated Advert
By Mikelle Leow, 23 Oct 2020
Video screenshot via Greenpeace
One of the more unshakable campaigns in recent years is Greenpeace’s emotional 2018 Rang-tan: The Story of Dirty Palm Oil featuring a baby orang-utan who ends up in a little girl’s room because its home was demolished from deforestation.
The environmental organization is back with part two of the campaign, produced by advertising agency Mother London. This time, instead of an adorable little creature, the animation spotlights a “monster” in the form of an imposing jaguar, who leaves the young protagonist frozen in fear.
It turns out that the big cat is even more afraid of another beast: the corporate monster. It has come to warn the boy about the threat the species poses.
The spot was narrated by Narcos star and includes a cameo by Sir Paul McCartney.
Watch the gripping follow-up ad, There’s a monster in my kitchen, below.
[via B&T, video and cover image via Greenpeace]
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