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Nike Applies Magic Of Editing To Masterfully Create An Inspiring Ad Amid Crisis
By Thanussha Priyah, 31 Jul 2020
Video screenshot via Nike
Nike has stitched together an empowering ad that hopes to unify spirits through sports as the world faces the coronavirus pandemic.
The commercial, titled You Can’t Stop Us, was conceived from archival footage by advertising agency Wieden + Kennedy Portland, with help from Pulse Films director Oscar Hudson, editors Peter Wiedensmith and Jessica Baclesse of Joint, and the visual effects team at VFX studio A52.
The team looked through 4,000 sports clips and picked out 72 of them to be merged into 36 split-screen shots. The clips on both sides were then expertly combined to appear as individual actions.
The ad features everyday athletes from around the world, along with high-profile sports stars including Megan Rapinoe, LeBron James, Naomi Osaka, Cristiano Ronaldo, Serena Williams, Colin Kaepernick, and Kylian Mbappé.
The narration comes from Rapinoe, who calls for unity and faith at a time like this. “We’re never alone and that is our strength because when we’re doubted, we play as one,” she says at one point.
“No matter how bad it gets, we will always come back stronger because nothing can stop what we can do together,” she concludes at the end.
Watch the inspiring advert below.
[via Muse By CLIO, cover image via Nike]
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