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Metropolitan Museum of Art’s New Logo Is Already Unpopular, Even Before Launch
By Yap Yen, 19 Feb 2016
Left: old logo, Right: new logo, image via Justin Davidson
Changes are in motion as New York’s Metropolitan Museum of Art prepares to unveil The Met Breuer, its Madison Avenue outpost in the former Whitney Museum of American Art. The changes also seem to include a dramatic redesign of the museum’s logo.
According to Vulture contributor, Justin Davidson, the new logo will enshrine the museum’s old nickname, “The Met”. Designed by London-based global branding firm, Wolff Olins, the new logo is two short words printed in scarlet letters, stacked together. Davidson brutally described the new logo as a “red double-decker bus that has stopped short, shoving the passengers into each other’s backs”. He also pointed out that the entire top half of the new logo consists solely of the word “the”.
The Met’s rebranding is set to be announced together with the Met Breuer launch in March 2016, and it replaces its current logo, which was adapted in 1971, which is beautiful in its simplicity. Unfortunately, the initial response to the news on Twitter has been less than positive.
What do you think about the new logo? Find out more here.
And giving equal weight to "The" and "Met" only compounds the vibe of insecurity that this gives off. https://t.co/kChQFWcTbo— Paul Goldberger (@paulgoldberger) February 18, 2016
[via Vulture, artnet]
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