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Unilever Freezes Ice Cream Advertising For Children To Melt Away Early Obesity
By Thanussha Priyah, 14 Feb 2020
Video Sceenshot via Wall’s
Unilever, owner of 400 consumer goods, has sent out a statement promising that it will take a stand against childhood obesity with a series of new efforts.
To counter an increase in childhood obesity, Unilever’s executive vice president Matt Close plans to uphold “a genuine commitment to making and marketing products to children responsibly.”
The new initiative will change the way the company markets its products to children. It will limit the use of cartoon characters in advertising, and stop engaging social media influencers and celebrities “who primarily appeal” to children under the age of 12 for its campaigns.
Back in 2016, the World Health Organization (WHO) reported 18-percent of children and adolescents aged five to 19 worldwide were deemed overweight. The figure summed up to around 340 million children and youths, four percent more than back in 1975.
The consumer goods giant will also remove adverts that were previously called out for promoting unhealthy food to kids.
Wall’s, known for popular brands like Max and Paddlepop, will offer “responsibly made” products to children, with not more than 110 calories and 12g of sugar in each portion.
Read more about Unilever’s commitment to revising its marketing efforts here.
[via BBC, Cover image via Wall’s]
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