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Oscars’ Ad Time Hijacked To Honor Female Directors Snubbed From Nominations
By Thanussha Priyah, 10 Feb 2020
Image via Featureflash Photo Agency / Shutterstock.com
The absence of female director nominees for the Oscars’ Best Director award category spurred a campaign to bring these names to light.
The Give Her A Break movement let internet users watch the live stream of the 92nd Academy Awards, but instead of showing regular ads, its version displayed the trailers of female-directed films.
“You stole our Oscars. So we stole your ads,” its slogan read.
The last year saw many female directors steering the film industry with boundary-pushing flicks such as Greta Gerwig’s Little Women, Lulu Wang’s The Farewell, Lorene Scafaria’s Hustlers and more. The lack of recognition sparked widespread fury online.
Alma Har’el, director of Honey Boy, praised the new campaign by highlighting how “in 92 years, @TheAcademy nominated only 5 women as best directors.”
Started by creative agency Mojo Supermarket, the campaign saw thousands of internet users flocking to the website to catch the Oscars without igniting feelings of indignity.
After the stream ended, the website released a statement reading, “Thanks to the thousands of people who tuned in. We hope to not have to see you next year.”
[via Dazed, images via Featureflash Photo Agency / Shutterstock.com]
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