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PETA Ends 30-Year ‘I’d Rather Go Naked Than Wear Fur’ Campaign Starring Celebs
By Thanussha Priyah, 05 Feb 2020
Image via PETA
PETA has called it quits with its bare-skinned, 30-year-long I’d Rather Go Naked Than Wear Fur campaign.
The ads kicked off in 1990 with rock legends The Go-Go’s posing for a ‘We’d Rather Go-Go Naked Than Wear Fur’ poster.
The animal rights support group went on to enlist various celebrities to pose nude for the campaign, strategically placing their arms and legs to advocate the end of the use of fur in the fashion industry. It saw illustrious stars from Pamela Anderson, Taraji P. Henson to Wendy Williams and Christy Turlington.
Kim Basinger was one of the pioneers of the campaign, and her daughter, model Ireland Basinger-Baldwin, appeared in its latest poster. Feminist celebrities including Melissa Etheridge, Kathy Najimy and Gillian Anderson also took part in the initiative on International Women’s Day.
In March 2018, the billboard featuring Gillian Anderson made its way out. “This is my body. It’s mine to do with as I please. And today, I’m using it to stand up for animals and their right to exist as they please — with their skin still attached, naturally,” she described.
After three decades, PETA will put a stop to the ad campaign, explaining on its website that its goal has just about been met, since the use of fur in fashion has been significantly reduced and almost extinct.
“Nearly every top designer has shed fur, California has banned it, Queen Elizabeth II has renounced it, Macy’s is closing its fur salons, and now, the largest fur auction house in North America has filed for bankruptcy,” PETA’s senior vice president Dan Mathews behind the “naked” campaign detailed in a statement.
In place of the long-running movement, Matthews shared that the organization will shift its focus towards ending “violent leather and wool trades.” PETA promises to continue battling the use of fur wherever it exists.
Just recently, PETA proposed the ban of the term “pet” as it was “derogatory.”
I'd rather go naked than wear fur. pic.twitter.com/vqeO2tTpIR— Raymond Porter (@raymondporter) April 27, 2016
[via New York Post, images via PETA]
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