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IKEA Illustrates How It Makes Its Decisions In New Campaign On Brand Philosophy
By Mikelle Leow, 28 Jan 2020
Video screenshot via IKEA USA
From the outside looking in, it might seem like IKEA’s goal is to produce as many affordable home products for as many customers as possible. However, the Swedish giant stresses that its philosophy is a lot more conscientious.
In a new minute-long video directed by Olivier Gondry, IKEA USA walks you through its other labyrinth—its supply chain—to illustrate how it actively makes decisions to bring positive changes to the planet.
The campaign, titled Why We Make, succinctly portrays IKEA’s ethos to stay sustainable, inclusive and innovative.
[via The Drum, video and cover image via IKEA USA]
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