Brexit’s £100 Million Campaign Has Social Media Users In Splits
By Mikelle Leow, 03 Sep 2019
Image via Cabinet Office
The British government recently revealed its £100 million Get Ready for Brexit campaign. Despite the extravagant amount of money blown into the movement, many social media users think there’s still a lot to be desired from it.
Spearheaded by cabinet minister Michael Gove, Get Ready for Brexit is designed to prepare individuals and businesses for when the UK leaves the EU on 31 October as intended. The campaign includes upcoming social media blasts and television commercials; a billboard with the tagline has already been displayed at Westfield shopping center in Stratford, east London.
Some locals, including those against Brexit, believe the budget could have been used more smartly. The ‘#GetReadyForBrexit’ hashtag trended on Twitter, with many users voicing their thoughts about the historic split by ridiculing the tagline.
Twitter users such as @Aidan4Europe have photoshopped the slogan to read along the lines of, “Get ready for Brexit to collapse.”
Couldn't resist using Photoshop to add some graffiti to one of the Govt's new ads. They've left lots of white space at the bottom, an ideal canvas for real graffiti artists - go for it! This ad campaign is a ridiculous & criminal waste of taxpayers' money. #GetReadyforBrexit pic.twitter.com/zDHNxY3mnZ— Aidan O'Rourke #FBPE #RevokeArt50 #PeoplesVote (@Aidan4Europe) September 1, 2019
“They’ve left lots of white space at the bottom, an ideal canvas for real graffiti artists—go for it!” the user writes. “This ad campaign is a ridiculous and criminal waste of taxpayers' money.”
Elsewhere, some Britons criticize that the Get Ready for Brexit online portal isn’t as user-friendly as it should be. The website comes with a checklist that aspires to advise British visitors how their travel or export plans might be affected after 31 October.
Well, I assume unless you’re at death’s door or are a massive homebird, you probably do plan on travelling at some point in the future 🙄— Rob Gainey (@RobGainey1) September 1, 2019
These questions are about as clear as this whole Brexit process has been…#GetReadyForBrexit #Brexit pic.twitter.com/N6eJwJQK1u
Locals have lamented that the questions presented by the British government on the website are “about as clear as the whole Brexit process.”
“Your internet might not work after Oct 31, so #GetReadyForBrexit by printing off all of our website now,” jokes @mattycurry. “Or we can send you a CD, like in the old days.”
Your internet might not work after Oct 31, so #GetReadyForBrexit by printing off all of our website now. Or we can send you a CD, like in the old days.— Matt Monium (@mattycurry) September 1, 2019
[via Yahoo News UK, cover image via Cabinet Office]
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