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Apple Launches Tingly ASMR Adverts Created With Footage Shot From iPhones
By Mikelle Leow, 08 Aug 2019
Video screenshot via Apple
Apple’s iPhones are, unfortunately, no longer as revered for their photography capabilities, so the company has found another forte: ASMR.
In continuation of its Shot on iPhone campaign, the tech giant has unleashed new ASMR videos to help you “relax wherever you are.”
Using iPhone footage directed by renowned film producer Anson Fogel, Apple aims to heighten your senses with sounds depicting “whispers” from the Neskowin Ghost Forest in Oregon, woodshop scrapings, “rain at camp,” and “crunching” sounds captured at a trail walk.
The sounds are, of course, accompanied with breathtaking shots of picturesque locations. Fogel filmed the scenes using Apple’s iPhone XS and iPhone XS Max.
You can check out the videos, each spanning between six and 11 minutes, below.
[via TIME, videos and cover image via Apple]
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