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Celebrities Go Retouch-Free For American Eagle’s Diverse Lingerie Campaign
By Mikelle Leow, 01 Feb 2019
From left to right: Iskra Lawrence, Brenna Huckaby, Busy Philipps, Jameela Jamil, Cleo Wade, Aly Raisman, Samira Wiley and Molly Burke. Image via Aerie, photographed by Ali Mitton.
American Eagle Outfitters’ lingerie label, Aerie, isn’t caving in to the whole airbrushed, leggy archetype. For awhile now, it’s been celebrating the natural female body with photos of diverse non-models.
You don’t even have to remind the brand to do it—without a word, Aerie overhauled its website with unretouched pictures of people with Vitiligo, diabetes, and more last year.
Shoppers can finally hear the same tune sung in the voices of the people they look up to.
For Spring 2019, Aerie has expanded its circle of ‘#AerieREAL Role Models’ by casting its most diverse group of women yet.
Newcomers include actress and mother Busy Philipps, actress and body positivity activist Jameela Jamil, lesbian actress Samira Wiley, Paralympics gold medalist Brenna Huckaby, and blind YouTuber Molly Burke. They join alumni Iskra Lawrence—a curvy body positivity activist, poet Cleo Wade, gymnast Aly Raisman and entrepreneur Jenna Kutcher.
The women all share a purpose: to show young women and girls that they can go far despite being different.
“I am here to wake everyone up the way I had to be woken up. I just want to stop people from feeling the way that I once felt by being beaten up by imagery and messaging that wasn’t real and wasn’t demonstrative of what the real world is,” said Jamil. “I am here to make change and be surrounded by people and brands who are willing to take risks and push boundaries.”
Burke, a motivational speaker and YouTuber who happens to be blind, added, “When my world became dark at age four, I swore that I would use my voice to shed some light into the lives of others. I strive to be relatable, real, and not show my life as photoshopped and perfect—these imperfections are what make us real and tell our story.”
[via Fashionista, images via various sources]
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