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See Apple’s First Computer Ad, Handwritten By Steve Jobs When Budgets Were Tight
By Mikelle Leow, 03 Dec 2018
Image by matt.buchanan / Flickr via Wikimedia Commons (CC-BY-SA 2.0)
Having hit a US$1 trillion milestone, it’s hard to imagine that Apple stemmed from humble beginnings too. Co-founder Steve Jobs, in fact, had to write an advertisement with a pen and paper to sell a US$75 computer to a friend.
Come 5 December, auction house Bonhams will put up the rare Steve Jobs-autographed manuscript on display at its ‘History of Science and Technology’ sale. Jobs had written the note touting Apple’s first computer, the ‘Apple-1’ to a longtime friend in 1976, describing it as “a real deal.”
In order to finance the computer’s production, Jobs sold his ‘Volkswagen Microbus’ for a few hundred dollars. Further, Apple’s other co-founder, Steve Wozniak, sold his ‘HP-65’ calculator for US$500.
Asking for US$75 for the ‘Apple-1’, Jobs pitched the unit’s revolutionary features such as a display, which was rarely seen on computers back then. The letter also contains his contact details and the address of his parents’ home, where he had lived in at that time.
In addition to the sheet of graph paper, Jobs attached two Polaroid photos showing an assembled board—likely a lost ‘Apple-1’ prototype—along with a 1976 screenshot of his contact information.
The memorabilia will be available at Bonhams New York on 5 December, though a price estimate remains to be disclosed.
Image via Bonhams
[via TechEBlog, images via various sources]
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