New York Times Magazine Spoofs ‘Hamlet’ In Witty ‘Tech And Design’ Cover
By Mikelle Leow, 19 Nov 2018
Image via The New York Times Magazine
The whirlwind progress of technology can either be a boon or bane to humanity. Artificial intelligence, for instance, is beginning to form some semblance of art and design talent, though you can rest assured that it isn’t anywhere close to developing human creativity.
For now, The New York Times magazine believes there’s much to make light of the tech-governed world. In its 18 November issue titled Tech and Design, the weekly publication offers a futuristic take on Shakespeare’s Hamlet that makes you wonder if technology, as a whole, is benevolent or detrimental.
The cover illustration—which was conceptualized by visual studio Delcan & Company, captured by photographer Jamie Chung, styled by design firm Pink Sparrow and edited with CG by illustrator Justin Metz—depicts a human skull resting on the palm of a supposed robot and explores “the human of the future,” according to the magazine’s design director Gail Bichler.
“For the cover, we were thinking about the idea that humans of the future might be augmented in some way or built on the foundation of the computer,” Bichler detailed.
Jake Silverstein, editor-in-chief of The New York Times magazine, added, “We really gravitated to this kind of humorous image [of] a human skull in the hand of, what appears to be, some kind of robot.”
At first glance, you might imagine that the graphic illustrates the end of humanity via the hands of AI, but that’s only one way to see it. The cover designers imagine the photo-illustration embodies a modern-day version of the famous, “To be, or not to be?” question.
“Are we represented by the skull, or are we also kind of represented by the arm?” Silverstein questioned. “[There are] a lot of questions in that image about how technology is changing what it means to be human.”
The careful bend of the cyborg’s arm cleverly implies “the tone of reflection” demonstrated in Hamlet’s iconic scene, Bichler described.
Check out the new magazine cover and find out more about its origins in the video below.
View this post on Instagram
Jake Silverstein and @gailbichler talk through the making of the cover of our special Tech & Design issue, out this Sunday. Cover concept by @delcancompany. Photo illustration by @jamiechungstudio. Prop styling by @pinksparrow_. C.G. Work by Justin Metz.
A post shared by The New York Times Magazine (@nytmag) on
[via The New York Times Magazine]
More related news