The Weather Channel’s Incredible AR Hurricane Segment Takes Internet By Storm
By Mikelle Leow, 14 Sep 2018
Video screenshot via The Weather Channel
Hands up if you’ve stopped checking the weather on your television in favor for the app in your phone. It might have been years, but you’ll probably want to pick up your remote the next time around.
Taking the mundanity out of weather reports, The Weather Channel has impressively incorporated mixed reality to illustrate the gravity of Hurricane Florence floods.
Data might mean little to the common man, so the network has visualized what the storm could look like “in reality.”
Here, in-house meteorologist Erika Navarro is seen gesturing in coordination with the terrifying graphics. She talks about the floods being able to lift up cars, describes how they might go “above my head,” and imagines fish swimming in the waters.
“Eat your heart out, CNN!” tweeted BuzzFeed writer Dorsey Shaw. His post has since garnered over 23,000 retweets and nearly 60,000 ‘likes’.
Computer visuals aside, many applauded Navarro for her “Emmy-winning” performance in the segment, as well as the backstage crew’s efforts in creating the video, which apparently took only two days to put together.
“I watched this three times in a row, each time thinking more about the sequence of meetings by set designers, video graphics animators and producers that must have happened in order to result in this,” said William Gruger, senior manager of music platform TIDAL.
Back in June, the network created an equally immersive graphic depicting possible effects of a tornado, and had a car flung towards the host, who cowered in return. It’s safe to say that learning about the weather will never be boring again.
Check out the clip below, which will undoubtedly knock your socks off.
Eat your heart out, CNN! pic.twitter.com/IN8MoN1NCf— lil zyrtec (@dorseyshaw) September 13, 2018
A wind fan to blow her hair at the 9ft level would have killed it.— Concerned Citizen (@concerned_ke) September 13, 2018
"we need to feel more like we're IN the hurricane flood, how can we do that?"— iPhone Xr (@wGruger) September 13, 2018
"are the fish assets in?"
they had 2 days to do this.— jessica m (@my2k) September 13, 2018
Let my people go pic.twitter.com/LmwUjd00T3— Annie Shoup (@shoupshouts) September 13, 2018
Love her hand motion raising it up. Powerful performance. Emmy winning stuff.— john heath (@johnoheath) September 13, 2018
I want to read the email chain used to produce this. “Per my last email, Linda, the fish are needed!” pic.twitter.com/ioctjkNZ94— TrapMoneyHenny (@TrappMoneyHenny) September 13, 2018
[via Slate, video via Dorsey Shaw, cover video screenshot via The Weather Channel]
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