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Skyscanner Ad Brilliantly Sums Up What Many Are Thinking About iPhones’ Prices
By Izza Sofia, 13 Sep 2018
Several hours ago, Apple revealed its 2018 flagship phones to the world and to little surprise, the Xs with dual-SIM support debuted at a similar price point to its X predecessor, while the upsized Xs Max is Apple’s most expensive iPhone to date.
The iPhone Xs retails at US$999, while the iPhone Xs Max will set you back for US$1,099. Meanwhile, the mid-tier iPhone XR starts at US$749.
While many continue to lament over the new iPhones’ exorbitant prices, Skyscanner Singapore has decided to take advantage of the matter with a clever ad.
Here, the brand juxtaposes Apple’s iPhone Xs and what its price—when converted to Singapore dollars—can get you on its website. In this case, an “Epic European trip [at] $1,443.”
The ad comes with the caption, “A phone that will last you a few years or an epic trip that you will remember for a lifetime—the choice is yours.”
Take a look at the ad below.
A phone that will last you a few years or an epic trip that you will remember for a lifetime - the choice is yours 😌Posted by Skyscanner on Wednesday, September 12, 2018
Start making memories 👉🏻 http://skyscan.it/6189D0uh7
[via Skyscanner Singapore, opening image via Skyscanner Singapore]
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