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The New York Times’ Website Redesign Makes For More Seamless Reading Experiences
By Yoon Sann Wong, 10 Aug 2018
New website design
Over the next few weeks, The New York Times will be rolling out a refreshed website redesign that the publication has been trialing amongst a small group of readers since 2017.
The main aim of the redesign is to match the desktop experience with its mobile apps that were updated in October 2017. Readers will be able to access The New York Times anywhere—through their phone, tablet, or computer—and receive the exact same stories on any of these devices daily.
It has cleaned up its content organization for easier readability and usage. For instance, similar stories are now grouped together by its editors so that readers can gain greater context about particular topics.
The new homepage breaks stories into categories ‘Most Popular’, ‘Discovery’, ‘Features’, and ‘In other news’ that is dedicated to stories beyond the US.
In the backend, the revamp helps the team update the website and make changes more efficiently for timely news coverage.
Check out various aspects of the redesign below.
Old website design
The top of the page is dedicated to best news and opinions: ‘Briefings’, ‘Top Stories’, ‘Opinion’, ‘Editors’ Picks’
‘In other news’ focuses on stories beyond the US
‘Smarter Living’ for leading a more fulfilling lifestyle
‘Features’ focuses on the arts, culture, style, and entertainment
‘Discovery’ provides updates on innovations across science, technology, and medicine
‘Most Popular’ comprises the best stories you might have missed and ‘Play’ includes the ‘Daily Crossword’, ‘The Mini’, and other games
‘Sections’ gives you a preview of all the top stories across all of The New York Times’ major sections
[via The New York Times]
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