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SEGA Spends Half A Year Developing Edible, Vanilla-Flavored Logos
By Mikelle Leow, 06 Aug 2018
Image via SEGA
As they say, a logo’s message should be easy to digest. SEGA has taken that mantra literally by making its branding edible.
In Tokyo, the video game behemoth has its own taiyaki stand. Traditionally, taiyaki is a fish-shaped waffle filled with red bean cream or custard. SEGA first started selling the classic fish-inspired snacks in its own packaging, but has expanded its range to feature characters from its universe. The company’s latest creation sees its cakes shaped to look like its logo.
Per the brand, it took about half a year of research and development to create its own tasty wordmarks—a special iron mold had to be created for this purpose.
The back of the golden-brown snack also displays the company’s motto, which translates to, “Creation is life,” in Japanese.
Each taiyaki is filled with a choice of “premium” vanilla bean cream or red bean paste, and will take to the streets beginning 8 August. Find out more about the stall here.
[via Kotaku/a>, images via SEGA]
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