Aerie Quietly Overhauls Its Website To Star Models With Vitiligo, Diabetes, More
By Mikelle Leow, 12 Jul 2018
Images via Aerie
Since the dawn of the advertising industry, females have been made to feel less than a woman.
Although this comes belatedly, brands are now stepping up to embrace authentic beauty, as opposed to showcasing airbrushed models.
American Eagle Outfitters’ lingerie brand, Aerie, has been celebrating diversity through unretouched swimwear campaigns of models with curves and bacne. So far, it’s been hugely accepting of the “flaws” of its average American consumer—but its next inspiring step includes minorities, as well.
Without announcing anything, Aerie replaced several of its product images online to feature young women from vastly different backgrounds.
One model, Abby Sams, took to Twitter to applaud the brand for allowing minority females to be heard.
Sams, who is disabled and hard-of-hearing, wrote, “Aerie just sneakily released some of my photos! Look at this disability representation, people! Also, look at me because I can’t believe it’s actually me, so yeah.”
She also shared new photos of women on Aerie’s website including those of a cancer survivor, a Type 1 Diabetes patient, a model with Vitiligo, one with arm crutches, a lady with Down syndrome, and more.
“I’m in awe!” replied Twitter user Niamh Ní Hoireabhaird. “Incredible women. Also very happy to see Aerie doing something never done before!”
Another user heaved a sigh of relief over the positive representation of Type 1 Diabetes patients. “You have no idea how nice it is to see Type 1 diabetes not be the center of a stupid joke… Feels like I’ve been waiting since the 90s for that.”
Check out some groundbreaking photos from the website. On a similar note, ASOS featured its first disabled model in its marketing last week.
A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING.— abby sams 🦈 (@abby__sams) July 10, 2018
I am about to cry. I NEVER see people with ostomies. pic.twitter.com/7A2UOgBEWz— peebs1701 (@peebs1701) July 10, 2018
The arm crutches makes me really emotional, seeing someone like me wow, this is so so cool!!!!— Poppy (@p0ppyfield) July 10, 2018
So this is amazing because a) representation of diversity in body types is awesome, but also b) those bralettes and bandeaus are super cute!— Jess (@snowglobeliving) July 11, 2018
I'm in awe!!! Incredible women. Also very happy to see @Aerie doing something never done before! 😍— Niamh Ní Hoireabhaird🧚🏻♀️ (@niamhnih) July 10, 2018
The type 1 diabetes pics make me so happy. I’m not alone— beer 🏳️🌈 (@bbree35) July 11, 2018
[via Hello Giggles, images via Aerie]
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