Nintendo’s ‘GameCube’ & ‘Switch’ Logos Hide Design Details You Might Have Missed
By Mikelle Leow, 11 Jul 2018
Images via Logopedia and Wikimedia Commons
Diving deeper into the fascinating world of game logos, it seems like the cleverness of Nintendo’s branding doesn’t just lie in its main wordmark.
Internet users have just noticed that the logo of Nintendo’s ‘GameCube’—a console system that debuted in 2001—is not only modeled to look like the purple hardware, but it’s also a letter ‘G’ with a ‘C’ filling its negative space.
Today’s Random Discovery: The Gamecube logo has a G and a C in it pic.twitter.com/FVCy9lW2a4— jalyn 🤓🦕 (@JalynDerry) July 11, 2018
Traveling a little way down the road, Nintendo unleashed the ‘Switch’ gaming console in 2017. This system is represented by a simple 2D logo that is, surprisingly, more than meets the eye.
If you look more closely, the Nintendo Switch pictogram isn’t aesthetically perfect. Artist and Twitter user David Hellman points out that while it’s made to look like both ends of the portable console, the right piece is actually narrower than the other.
Did you notice the Switch logo is not symmetrical? Each side has a different apparent visual weight, so the logo is "balanced" by eye… pic.twitter.com/rFp34LyOoA— David Hellman 🌹 (@davidhellman) January 6, 2017
If the sides were really equal it would look like this. pic.twitter.com/klrwTWpNvi— David Hellman 🌹 (@davidhellman) January 6, 2017
As it turns out, the Nintendo Switch symbol is proportionally flawed, but it’s optically correct—much like Apple and Google’s logos.
Keen for more logo design surprises? Here’s where the curly letter ‘D’ in Disney’s iconic lettermark came from.
[via GameByte, images via various sources]
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