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IKEA Is Replacing Iconic Meatballs For Delectable Samosas To Suit Indian Palates
By Izza Sofia, 13 Jun 2018
Image via ninopavisic / Shutterstock.com
IKEA is set to open its stores in India, but it is leaving behind its iconic Swedish meatballs.
Reuters reports that its 400,000-square-foot store will be located in the Indian city of Hyderabad, but the menu will be revamped to suit local palates. Due to Hindu sensitivities, IKEA will not be selling its beef meatballs. Instead, the furniture giant will be offering chicken and veggie balls.
The revamped menu includes biryani, samosas and veggie hotdogs too. Apart from food options, IKEA needs to adapt its home collection according to the local tastes as well. The flat-pack company has visited over 800 homes to learn more about how Indians live, so as to tailor their store offerings according to these needs and wants.
The products are targeted to those living in Mumbai and homeowners in Hyderabad. One example of its products will be a mattress that has “a coconut layer” to make it cooler in the hot climate.
IKEA is said to have bought land in Bangalore, Mumbai, Hyderabad and Gurugram and is looking to expand its stores to other parts of India.
[via Fast Company, opening image via ninopavisic / Shutterstock.com]
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