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Matcha Tea Brand’s Quirky, Type-Centric Identity Is A Visually Savvy Delight
By Yoon Sann Wong, 12 Apr 2018
Unique and cleverly designed typography is not only enabling sighted people to understand Braille, but also setting brands apart from their competitors.
IWANT design has given London-based matcha tea brand UKIYO a colorful, eye-catching identity through this arresting, typographic-centric branding as a means of appealing to the health conscious and visually savvy.
UKIYO offers a traditional matcha blend as well as flavored options to cater to different palettes. These come packaged in bright Fedrigoni Woodstock papers and various colors. Its products can be found in Selfridges London.
Check out photos of the intriguing designs below and see more on IWANT’s online portfolio.
[via IWANT design]
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