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YASHICA’s Unique Digital-Film Hybrid Camera Requires Fake Film Rolls
By Kylie Woon, 11 Oct 2017
YASHICA has been teasing an “unprecedented” new camera since last month. Now, the Japanese optics and camera brand has unveiled a very unexpected product: the YASHICA Y35.
It pays tribute to the iconic YASHICA Electro 35, one of the brand’s classic film cameras. The Y35 unites digital and film photography in a novel way: it is a digital camera that requires fake film rolls to be loaded in order to capture beautiful, film-like images.
Called ‘digiFilm™’, the “film rolls” mimic the real deal, each with different ISO settings and aesthetic qualities. They must be loaded into the camera for the final outcome to achieve specific looks.
Instead of plastering film-like filters onto images, the camera forces photographers to load and wind up the “film”, which promotes more deliberate shooting and revives the contemplative, time-consuming aspect of analog photography that shutterbugs love—without additional film or developing costs.
That said, the Y35 could chafe many hardcore analog enthusiasts who are vehemently against any digital reductions of film photography.
However, in a world where smartphone cameras grow more powerful by the year and could possibly stand toe-to-toe with pro gear in the near future, the conversation about how photographs are made is always an interesting, lively one.
There is no doubt some of the YASHICA Y35’s sample images are gorgeous. The camera has already raised close to US$440,000 in its Kickstarter campaign, surpassing its US$100,000 goal at time of writing.
Check out some images below, and find out more about the project here.
[via PetaPixel, video and images via YASHICA]
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