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Even Apple’s Jony Ive Agrees That People Spend Too Much Time On Their iPhones
By Mikelle Leow, 10 Oct 2017
Image via Apple Newsroom
Apple’s chief design officer admits the cold, hard truth of today’s society: people are just too attached to their phones.
Jony Ive, along with Steve Jobs, is reputed to have spearheaded the smartphone era. At the annual TechFest held by The New Yorker, he explains, “When we worked on the iPhone, certainly a significant part of our motivation was the loathing we had for the phones that we were using.”
When the magazine’s editor David Remnick asks why, “Because they felt horrible in the hand, they didn’t work, [and] they looked like crap?” Ive forthrightly agrees, “I think all of that.”
“They were poorly made… to me they testified to convenience and a lack of ambition. I just find it hard not to take affront to that. I think we’re important and we deserve at least a sincere effort.”
Today, the iPhone is perhaps the most sought-after smartphone in the world. Ive oversaw the design process of Apple’s other iconic devices: the iPad and iPod.
Now that the company is at its peak, the design chief concedes that there can be too much of a good thing.
“Like any tool, you can see there’s wonderful use and then there’s misuse.”
When probed about what the misuse of an iPhone could be, Ive adds, “I think, perhaps, constant use.”
Surprisingly, Ive’s speech seems to harmonize with Steve Job’s household habits. Jobs was known to be an advocate of low-tech usage at home, and noting the irony, explained that he had witnessed the dangers of technology firsthand and “I don’t want to see that happen to my kids.”
If there were a phone you had to be addicted to, however, it could still be the iPhone. Ive declares that he dislikes “most things” about competing products, and says that they can be “soul-destroying.”
[via The Next Web and CNET, cover image via Apple Newsroom]
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