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How You See Colors Is Affected By The Languages You Speak, Studies Find
By Mikelle Leow, 10 Oct 2017
Image by Allef Vinicius (CC0) via Everypixel
If you’re one of the lucky few able to succeed the PANTONE factory’s tricky tests, it’s likely you have a worldly color vision.
According to color expert Gavin Evans—author of the book The Story of Colour—how you perceive color is hugely determined by the languages you speak.
You might be surprised to discover that a few cultures in the world do not have a word for the color blue. In fact, blue was only quite recently accepted as a color in the English language.
Researchers found in a study that when English people were shown a green-and-blue color wheel, they were easily able to discern the blue from the green. However, when the same chart was shown to African tribespeople, they were not able to point out the unique color from the wheel.
Evans’ studies are in line with an animation recently presented by Vox, which explains that some languages only have three perceived colors.
Learn more about the power of language in color by watching Business Insider’s video below.
Video via Business Insider
Composite image by DesignTAXI. Background video screenshots via Business Insider
[via Business Insider, images via various sources]
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