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Vodafone Rolls Out New Visual Identity And Branding To Promote Optimism
By Izza Sofia, 16 Oct 2017
Vodafone is getting rid of its “Power To You” tagline as it looks to evolve its brand positioning around the theme of “future optimism” and how technology can play positive roles in transforming society and people’s quality of life.
The new tagline, “The future is exciting. Ready?” takes a deliberately more positive and bold outlook than previous campaigns. Vodafone is also revamping its visual identity, changing the Vodafone font and making its speechmark logo more modern with a 2D design.
”The future is exciting” will be translated into each market’s language. However ‘Ready?’ will remain in English on each strapline. The campaign will be rolled out across all of the countries in which Vodafone operates – 36 to be exact.
The new visual identity will place much greater emphasis on Vodafone’s “speech mark” in the biggest change to one of the most recognisable symbols of Vodafone since the 'speech mark' logo was created in 1998. The “speech mark” will now appear as the central graphical focus overlaid on all marketing and marketing communications activity.
Vodafone Group chief commercial operations and strategy officer Serpil Timuray said, “We believe there are very good reasons to be optimistic about the future as emerging innovations in science and technology begin to have a profoundly positive impact on society. Vodafone has a long and proud history of bringing new technologies to hundreds of millions of people worldwide, enhancing quality of life and transforming the workplace.”
”Our new brand positioning is intended to embody Vodafone's mission and purpose to help our customers and communities adapt and prosper as these remarkable new trends reshape the world.”
[via Stuff, opening image via Vodafone]
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