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IKEA Finally Debuts Its Ultra-Chic Collection With Hay—It Does Not Disappoint
By Izza Sofia, 03 Oct 2017
Perhaps IKEA’s mostly anticipated collaboration in recent years has been that with modern Danish design company Hay.
Expectations were high, but the just-released Ypperlig collection does not disappoint. The Swedish brand has been teasing this collaboration for a while now and it looks like the collection has a sophisticated mix of refreshingly affordable home pieces demonstrate the collaborator’s effectiveness at leveraging IKEA’s experience with Hay’s creativity to create something new and innovative.
Ypperlig first teased its collection with the brand’s forest-green-colored remix of IKEA’s iconic Frakta tote bag. The final product line up debuts not one but six new takes on the Frakta, adding quietly alluring color schemes like dark red and white and yellow and black—each available for US$1.99.
The rest of the collection continues on this theme of upgraded basics at affordable prices. It includes furniture like sofas, chairs, shelving, and tables, with a price range of around US$40 to $600. There are also accessories like wall mirrors, lamps, trays, and throws with a price range of around US$4 and US$50.
The collection is available in IKEA stores and online today. In the meantime, take a closer look at the collection below.
[via Quartz, images via IKEA]
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