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Top Ad Agency McCann Got Fired For Allegedly Plagiarizing South Africa’s Ad
By Izza Sofia, 19 Jun 2017
Philippines has fired one of the world’s top advertising firms over alleged plagiarism.
The tourism department cancelled its contract with McCann Worldgroup Philippines and demanded an apology, after deeming its just launched promotion for the Southeast Asian nation too similar to a 2014 South African campaign.
The ad titled ‘Sights’, showed an elderly tourist enjoying his trip to the Philippines and ends with him whipping out a blind man’s walking stick. It was ridiculed in social media for what netizens described as its uncanny similarity to the ‘Rediscover South Africa’ ad.
“The Philippines’ new tourism video is a copycat of South Africa’s from last year,” reddit user rubyanjel said, when he posted the South Africa ad and jumpstarted a discussion. It quickly attracted many comments.
McCann had issued a statement earlier in the week saying it stood by the integrity of the campaign, but surprisingly, the video has disappeared from YouTube. The Philippine Department of Tourism has announced that it would cut ties with McCann and search for another creative agency.
[via Adweek, opening image via YouTube]
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