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Watch: Ad Featuring A ‘Car-Proof Man’ Wins First Cannes Grand Prix
By Izza Sofia, 19 Jun 2017
The first Cannes Grand Prix goes to ‘Meet Graham’ from the Transport Accident Commission, Victoria by Clemenger BBDO Melbourne.
The ‘Meet Graham’ campaign demonstrates how a human body would need to be built in order to survive a car crash.
Artist Patricia Piccinini created ‘Graham’, together with the help of an accident research engineer and trauma surgeon. The result is a fascinatingly odd creature who is build to withstand collision on roads.
Among the US gold winners in the category were Martin Agency’s ‘The World's Biggest Asshole’, for Donate Life, and McCann, New York’s ‘TV Doctors of America’ for Cigna.
The Transport Accident Commission project also won a gold Lion, three silvers and one bronze Lion.
Take a look at the winning campaign in the video below.
[via Adweek, opening image via YouTube]
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