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New Version Of IKEA’s FRAKTA Bag To Be Made Out Of Potato Chip Wrappers
By Izza Sofia, 19 Jun 2017
This latest incarnation of the iconic IKEA workhorse bag is the brainchild of two Egyptian women.
Mariam Hazem and Hend Riad, founders of Reform Studio, have redesigned the IKEA’s iconic bag in the name of sustainability. At the IKEA Democratic Design open house, the duo showcased their sparkly version of the FRAKTA bag made of the material used in chip bags.
According to Hazem,“We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste.”
Chip bags are the most difficult to recycle due to its multiple layers of plastic and foil. Therefore, sustainability experts are always coming up with ways to incorporate the use of this material into products such as wallets, bags and pouches.
This idea of redesigning the FRAKTA bag is a prime example of reusing the chip bags as a potential fabric. IKEA used the clean, unused, silver packaging material from printers and manipulate the reflective foil threads into the FRAKTA bag.
This silver FRAKTA bag will be available at IKEA by 2019.
A post shared by Reform studio (@reform_studio) on
[via Quartz, opening image via Instagram]
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